Writing With Flair: How To Become An Exceptional Writer

About This Course

In the course, you will learn how to optimise each of the four ingredients so that, just like the world's finest editors, you can turn humdrum writing into something extraordinary every time. As a result, your copy will always be punchy, sharp, graceful and stimulating — the hallmarks of pretty much all exceptional prose.

In the SIMPLICITY section, you'll discover how to…

Write in plain, upbeat language

Steer clear of official words that weigh your writing down

Shun redundant words that make your sentences move slowly

Discard filler and hedging language that produce "hot air"

Avoid needlessly complex sentences that bog readers down

Stop yourself rambling and repeating yourself unnecessarily

Eliminate pointless distractions that obstruct comprehension

Clear away "sentence clutter" that can throw readers off

In the CLARITY section, how to...

Recognise “fuzzy” and out-of-focus ideas that blur your message

Prevent readers from getting confused or ever going blank

Steer clear of imprecise jargon

Make clear distinctions between contrasting ideas

Avoid randomly mixing up time elements (past, present, future)

Eradicate ambiguity and double-meanings

Place "modifying" words carefully

Avoid tangled and "curly" writing that may baffle readers

Use potentially confusing words like "this" and "that" more carefully

In the ELEGANCE section, how to...

Maintain an elegant consistency throughout your writing

Keep sentences neat and parallel

Craft graceful, flowing narratives

Create delightful sentence rhythms

Avoid inelegant "word echoes"

Smoothly transition between ideas

Construct "pretty" paragraphs

Present your copy ultra-professionally

And in the EVOCATIVENESS section, how to...

Avoid soul-killing clichés

Add variety to sentence structures

Bring a fresh scent to your prose

Avoid the boring passive voice

Stop tiresomely "reversing" into sentences

Make your writing more dramatic

Create spectacular imagery

Master the tone of your writing

Give life and character to your copy